To mark the publication of the new, updated edition of The Coporate Blogging Book, I created a free ebook that explains Why Your Blog Is Your Social Media Hub. I asked a dozen or so high-profile blogging and social media experts, including corporate, nonprofit and governmental blog editors, to weigh in. I also reached out to anyone who wanted to offer an opinion.
You can guess what I’m driving at with the question. I’m asking whether Twitter supplants a corporate or organizational blog because it’s so much easier and faster. I’m asking whether you need a corporate blog if you have a Facebook fan page. I’m asking whether it’s worth the effort for organizations large and small to devote the time and resources to maintaining an effective blog.
I’m asking whether the word blog isn’t outdated. A blog can be defined as a next-generation, interactive Web site. Maybe we’re just talking about a new kind of social corporate site. No matter how you define it, the point is that your blog should be the hub of your social media strategy.
When I first posted this, I got dozens of contrarian comments on blogs vs. Facebook vs. Twitter. Sadly, they have all been lost to the ether.
Feel free to add your two cents below.
Updated June 2017.