Not surprisingly, WOMMA (Word of Mouth Marketing Association) has mastered the new marketing mix when it comes to promoting their next conference: a site, a blog, RSS feeds, podcasts, email updates and a companion e-newsletter all rolled up into one at www.womma.org/wombat/. Looks like the only thing missing is a wiki [added: and more women speakers!]
Word of Mouth Basic Training is Jan. 19 – 20, 2006 in Orlando, FL. Sounds fun and they’ve got some great speakers lined up.