It was exactly 10 years ago today, Aug. 22, 2001, that I published my first article about business blogging. Whew. A lot of water under the bridge since then, including 9/11, which happened only a few weeks later. The Corporate Bloggging Book was released exactly five years ago, in August 2006. The updated digital edition (with a new preface, a new section on Twitter and much more) is now available on Amazon Kindle. In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad.

Surprisingly perhaps, change has been slow. Many companies are still leery of launching a blog as a way to communicate directly with customers. The talk is now of Facebook and Twitter; yet the concept is the same: open the gates, come down from the mountain and listen, really listen, to your customers and let them talk back to you - even if it’s not what you want to hear.

Big announcement soon

The big news today is that after 10 years, it’s time for me to switch gears and take my business in a new direction. And in fact, that is happening behind the scenes right now. Lots more TK. Stay tuned for an official announcement.

It wouldn’t be a proper anniversary, however, without a heartfelt thanks to the many, many colleagues and clients whom I have interacted with through my work as a social media and blogging consultant. Your support and feedback and friendship have been the greatest reward. You’ll be hearing from me directly with more details.

Click here to read To Blog or Not to Blog… That’s a Good Question, which was published in ClickZ on Aug. 22, 2001. My friend Ann Handley, now chief content officer of MarketingProfs, was the editor.


 

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I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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