As part of Sydney’s biannual Amplify Festival, I gave a keynote on baby boomers and social media to executives and managers of AMP, one of Australia’s largest and oldest financial institutions, as well as to AMP Capital. In my talk, Friending Over 50, I reveal the five truths about the sweet spot of marketing with social media:
- You must surprise and delight your customers
- You must woo them with an incentive
- You must earn attention
- Make your content easy to share
- Make it (the story) about something bigger than your products or services
While in Sydney, I was interviewed on Australia’s ABC Radio about Friending Over 50.