landingpagehb_small.jpgGet them here in my review of MarketingSherpa’s terrific new Landing Page Handbook.

1. Acknowledge the bail factor

2. Make your landing page headline match the copy in your ad

3. Keep your “hero” shot (product image) on the left side of the page

4. Write hotlinked copy that prompts action

5. Offer something useful and unexpected on your Thank You page

Read my full review.