I ran across this page a while back but just found it again today. Here are dozens of ideas from 37signals to spruce up your Web site, emails and e-commerce strategy before the end of the year online buying splurge (you hope). My favorites: “holidize” your logo” and “holidize” your home page copy. B2C retail oriented but still some good ideas to steal from for B2B sites. In the same vein, I published a mini column in today’s BtoB E-mail Marketer Insight: The end-of-year holidays are just around the corner. Is this good or bad for my e-newsletter? (Scroll down to Ask the Expert.) 37signals publishes a cleverly-titled blog: Signal vs Noise.