I’m tickled to be part of a teleconference with Seth Godin to discuss his new book, Meatball Sundae, and what it says about the “new marketing.” In a word, don’t pile the newest kind of whipped cream (blogs, podcasts, video) onto your current marketing strategy… just because it sounds easy or cool.

The results can be, er, unsatisfactory and make a gooey mess. Jackie Huba demonstrates. Of course, there’s more to the book than that. This one is a great read.

Tune in FREE Feb. 13, 2008 at 2 PM Eastern to hear an hour of kibbitzing between Seth and authors Dan Pink, Rich Sloan and myself.

Click here to register and get the dial-in info.

Useful Reading

Read Hugh Macleod’s interview with Seth about Meatball Sundae (Part One and Part Two).

A Whole New Mind by Dan Pink

Meatball Sundae by Seth Godin

Startup Nation by Rich Sloan

The Corporate Blogging Book by Debbie Weil