I’m tickled to be part of a teleconference with Seth Godin to discuss his new book, Meatball Sundae, and what it says about the “new marketing.” In a word, don’t pile the newest kind of whipped cream (blogs, podcasts, video) onto your current marketing strategy… just because it sounds easy or cool.
The results can be, er, unsatisfactory and make a gooey mess. Jackie Huba demonstrates. Of course, there’s more to the book than that. This one is a great read.
Tune in FREE Feb. 13, 2008 at 2 PM Eastern to hear an hour of kibbitzing between Seth and authors Dan Pink, Rich Sloan and myself.
Click here to register and get the dial-in info.
Read Hugh Macleod’s interview with Seth about Meatball Sundae (Part One and Part Two).
A Whole New Mind by Dan Pink
Meatball Sundae by Seth Godin
Startup Nation by Rich Sloan
The Corporate Blogging Book by Debbie Weil