Good article. Rounds up the usual reasons for why more CEOs aren’t blogging:
– fear (perception of risk)
– time commitment
– nothing interesting to say
– don’t know how to measure ROI
The writer, Catherine P. Taylor, opines that CEO blogs may be more useful internally (I agree – depending on the company and the CEO). And that “iconic” CEOs (Bill Marriott, Jonathan Schwartz, Bob Parsons, Mark Cuban) make better bloggers. Yup. Good point.