The April 12, 2007 teleconference is now available as an MP3 audio recording & enhanced PDF transcript. So you're serious about launching a blog for your organization. You're asking: who should write our blog? Can we ghostblog for our CEO? Can it be multi-author? How do we choose topic(s)? Do we need a blog editor and what should his/her role be?
Special thanks to my teleconference sponsor, Conference Calls Unlimited.