Surprisingly, the answer is yes. I’ve been thinking about this recently as I write this blog and also post to www.debbieweil.com. Writing for the Web means writing for scanners. Best practices are to use:
- short paragraphs
- a graphic if appropriate
Chunk your content
In short, chunking and packaging your words makes them easier and more appealing to read. It also gives you an excuse to write less. And “shorter” seems less intimidating when you’ve got 100 other things to do besides adding witty repartee (ha!) to your blog. Don’t you agree??
Web writing resource
One of my favorite resources for Web and email writing is E-WRITE, a nifty training and consulting company based here in Washington D.C. Check out the tools and resources on their site including their EQ (E-mail Quotient) Challenge.