Microsoft’s best-known blogger Robert Scoble is teaming up with PR consultant Shel Israel to write a book about… you guessed it… blogging. They’ve set up an intriguingly transparent blog to document the process of writing the book, The Red Couch. Another example: a young CEO I know, Brian Caroll of InTouch, has parlayed his Start With a Lead blog into an eponymous (love that word) book. Hey, Brian, I like the snazzy new header on your blog!
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