This just in from today’s Anchorage Daily News. VP Randy Baseler’s blog is helping the airplane manufacturer win sales of jumbo passenger jets from Airbus. According to Jim Condelles, the staffer who helps Boeing’s VP Marketing with his blog:

“If you’re a customer deciding between an Airbus product and a Boeing
product,” Condelles said, the blog is a place to come and review
Baseler’s arguments. “Maybe it tips you a little in your decision

It would be cool if this were really true. Hard to prove I should think. But maybe it doesn’t matter. I’ve been thinking a lot about this for the book. Not sure it’s crucial that execu-blogs impact the bottom line.

Waddya think? Leave a comment below. I’d love to hear from you.