paris_willarruda_small.jpg Had the pleasure of meeting branding guru William Arruda in Paris. (Here we are about an hour after I stepped off the plane.) Arruda is American but runs his consulting and speaking business from le Paris (the lucky dog). He’s a former top marketing exec for Lotus. We’re doing a teleseminar together Thursday April 21st on 7 Ways to Blog Your Brand. We’ll cover:

  • Do you have something to say?
  • Good blogging is good writing
  • How & why to combine a blog with your Web site
  • How a blog can complement or replace an e-newsletter
  • Basics of choosing blogging software & RSS

Register free for the teleseminar here. (Thursday April 21, 2005 – 12 noon Eastern)