It’s too easy to fall into the trap of, “I don’t have time to write a full-fledged blog post so I’ll put it off til later.” Twitter, with its 140-character limit, beckons seductively as the shorthand for blogging. So I thought I’d put up some pics I took over the weekend, three days BEFORE the cherry blossoms are due to peak here in DC.

All by way of saying that the best approach to blogging is to… just do it. Don’t always wait until the thought is fully mature. Put something down. Admit that you’re testing out an idea or hypothesis. Ask for feedback. Hope it sticks. And move on.

On the other hand, there is a lot to be said for considering very carefully what goes into each post. You do want to build up an online asset that is comprised of useful, substantive, keyword-rich content. Just don’t let that goal paralyze you to the point of never posting a new blog entry.