Debbie Weil
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Why & how to add blogs & RSS to your marketing mix

by Debbie Weil | Mar 8, 2005 | Stuff, Uncategorized

Excellent article by Bill Flitter on Pheedo’s blog. I particularly like his point that blogs can be compared to white papers as a way to showcase your company’s expertise. But blogs go a step further. He writes: “However, blogs allow for an ongoing...

“Blog as business tool has arrived,” according to WSJ

by Debbie Weil | Mar 7, 2005 | Stuff, Uncategorized

In case you had any doubt. The WSJ’s Riva Richmond contends that blogs may be most useful for small companies. She writes: “Blogs offer little-known small businesses name recognition, and the chance to boost traffic well beyond what they’d get if...

Top 7 ways to encourage interaction with your blog

by Debbie Weil | Mar 2, 2005 | New New Things, Stuff, Uncategorized

From About.com. These range from the obvious (enable your Comments and Trackback functions and offer an email link) to the intriguing: include a link to a discussion board and to IM (instant messaging). Also check out Top 10 tips to promote your blog.

Leave a PayPal donation before you click away…

by Debbie Weil | Feb 25, 2005 | Stuff, Uncategorized

With this post I add a new category, “Blogging Business Models.” As much to ponder their viability as to note those that have sprung up. Well-known blogger Jason Kottke quit his day job this week (according to Wired and Red Herring) to work full time on...

Peggy Noonan’s cogent essay on blogs vs. the MSM (mainstream media)

by Debbie Weil | Feb 24, 2005 | Stuff, Uncategorized

I read it in the WSJ and have also read comments about the column in several other blogs. Thanks to London-based Adriana Cronin-Lukas for one pointer. Peggy Noonan’s cogent essay on MSM (mainstream media) vs. the blogosphere (Feb. 17, 2005 Wall Street Journal)...

Redux: Why blog and what makes a blog successful?

by Debbie Weil | Feb 23, 2005 | Stuff, Uncategorized

At some point in the near future I’ve gotta get a grip on the reality of publishing two blogs… is it possible for a small company (i.e. me) with limited resources (i.e. time)? I don’t have a definitive answer. For now, I’m putting everything...
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