Excellent article by Bill Flitter on Pheedo’s blog. I particularly like his point that blogs can be compared to white papers as a way to showcase your company’s expertise. But blogs go a step further. He writes: “However, blogs allow for an ongoing conversation. They can be updated more frequently allowing you to contribute more information and further your position as a resource in your particular market.” Be sure to click on the resource links that Bill includes. This one’s great: a table by Alex Barnett comparing email with RSS.