Blogging 101 K Street

I’m on a panel tomorrow speaking about corporate blog writing tips for a conference here in D.C. – Blogging 101 K Street. (Hope I’m over the summer flu which I’m fighting today. Yuck.) Joining me are Ken Deutsch of public affairs firm Issue...

Lessons learned from McDonald’s

Here’s my write up of the presentation at this week’s IABC conference on how McDonald’s communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless. The 2005...