What does your brand sound like?

If it wasn’t enough trouble to come up with the right string of words to describe your brand, now you gotta worry about what your brand sounds like. That’s right. You need an audio logo for your podcast. What’s your cue music, your sign off…...

Quick definition of podcasting

I’ve just published this week’s issue of WordBiz Report. In it I include a woefully overdue note on podcasting, including a quick definition. The truth is I’ve been waiting till I had something intelligent to say about podcasting… before...