by Debbie Weil | Feb 23, 2005 | Uncategorized, Writing
Steven Streight is writing a book, Secrets of the Blogging Pros, that includes input from well-known bloggers. As he put it in his original email to me, he wants to include pointers from “innovators, CEOs, VPs, marketing gurus, political pundits, tech geniuses,...
by Debbie Weil | Feb 16, 2005 | ROI, Uncategorized
Good summary by Elizabeth Albrycht writing for the CEO Bloggers’ Club. She includes the following metrics:- how do you measure the time spent reading and/or writing blogs? (billable hours? percentage of salary?) – are employees blogging on their own...
by Debbie Weil | Feb 15, 2005 | CEO Bloggers, Q&As, Uncategorized
Thanks to the those who submitted questions a while back about corporate blogging. And sorry for the delay in publishing answers. Here’s a Q & A on corporate blogging:Leanne of 30 Minute Coach writes: Q: “Which is more effective? Adding a blog to your...
by Debbie Weil | Feb 15, 2005 | Free Downloads, Uncategorized
Tom Peters has nailed it when it comes to selling his value/expertise with FREE stuff. Poke around his Web site (it’s built on blog software) and you’ll be amazed at how much content is free. It’s awfully clever if you think about it. Peters is...
by Debbie Weil | Feb 12, 2005 | Stuff, Uncategorized
Thanks to John Jantsch for hosting a lively audio conference with me last week on blogging. Apparently 200-some folks tuned in. John has cleverly posted a page of basic blogging resources on his DuctTapeMarketing site.
by Debbie Weil | Feb 11, 2005 | Free Downloads, Uncategorized
Surprisingly not-out-of-date is James Horton’s 9-page PDF, “Marketing and Blogs: What Works” (apparently written in 2003). Download it free here. Among his key points… There are three ways to approach blogs as a marketing strategy: “Write...
