100% response rate in Chicago

Forget declining open rates and click-throughs… when I invited Chicago subscribers to a WordBiz roundtable last week, 100% of those who RSVP’d showed up. We crammed into a meeting room provided by B2BWorks.net, a B2B marketing agency with offices in...

Blah, blah blah joke

Have you heard this one? Thanks to Sean Callahan writing for Crain’s BtoB Online: “How do you say blah, blah, blah on the Internet? The punchline: blog, blog, blog.” Good article about how blogs can help B2B publishers establish a brand.

Advice for the bloglorn

A fun (& useful) guest article in this week’s issue of WordBiz Report: “3 tips to banish fear of blogging.” It’s penned by information technology consultant Lois C. Ambash, aka the Infomaven. Her advice? Don’t be afraid of the...