Intriguing new study by Poynter EyeTrack takes an in-depth look at how people see or read Web pages on news sites. Study notes that only 4 or 5 people out of a thousand click on an Internet ad. But up to 82% will click on a text-only ad. You can read the whole study on the EyeTrack III site. Covers home page design, headline & font size, navigation, article layout, etc. Applicable to any content-rich site.