by Debbie Weil | May 13, 2004 | In the News, Uncategorized
Web usability expert Jakob Nielsen offers a great suggestion in a recent issue of his AlertBox. B2B sites ARE different from consumer sites because they must support a longer, more complex buying process. He suggests: create an “Advocacy Kit” to help your...
by Debbie Weil | May 12, 2004 | Marketing, Uncategorized
It’s a jungle out there if you’re in the market for an email vendor to deliver your e-newsletter or email promotions. Ralph F. Wilson of WilsonWeb fame has surveyed his readers and published a useful list of affordable vendors. Includes links to vendors...
by Debbie Weil | May 6, 2004 | Uncategorized, Writing
Sat in on Bob Bly’s excellent presentation on “Best-kept Copywriting Secrets” at yesterday’s Direct Marketing Association of Washington (DMAW) annual conference here in D.C. His key takeaway? Before developing a sales letter, direct mail piece,...
by Debbie Weil | May 4, 2004 | Stuff, Uncategorized
Get blogging tips from Microsoft and Sun Microsystems. Robert Scoble (works for Microsoft) writes The Scobleizer and has penned a 20-point Corporate Weblog Manifesto. Tim Bray just published Sun Policy on Public Discourse for Sun Microsystems. Thanks to Rick Bruner...
by Debbie Weil | May 3, 2004 | Stuff, Uncategorized
That’s what I call it when a snippet of info or commentary (with a link back to the original site or source) is worth a few lines in a blog post… but not a full-length article. Read my interview with Rick Bruner, “5 Tips for a Useful Resource...
by Debbie Weil | Apr 29, 2004 | Marketing, Uncategorized
EmailLabs tested 3 Subject Lines for the March issue of The Intevation Report (their company newsletter). A. Using Link Click-Through Tracking to Segment Your List B. 3 Tips to Improve Your Newsletter’s ROI C. Build Your List Through “Piggy-Back Marketing†And...
