In the second edition of The Corporate Blogging Show (Nov. 21, 2006), CEO blogger Zane Safrit and I talked about how he was inspired to start a blog by Seth Godin and how he views his blog as an integral part of his marketing strategy.
Zane uses his blog as a creative white board, a place for him to clarify his thinking and to experiment with the multimedia services (audio & video) that his teleconferencing company, Conference Calls Unlimited, is expanding into – a key differentiator in a crowded market.
I quoted from The Corporate Blogging Book (pages 20 – 21):
“Blogging helps me articulate and refine ideas in a linear fashion… ideas I may be thinking about for our company. So blogging improves my ability to communicate with my employees.”
– Zane Safrit
Zane riffed; I listened. This was a good show.
Link to libsyn