Call_to_Action_small.jpgBryan Eisenberg, a ClickZ colleague, has just published a compendium of his best columns in a new book: Call To Action: Secret Formulas To Improve Online Results. It’s terrific and I highly recommend it. Lots of articles on persuasion architecture (one of his favorite topics), as well as online copywriting, measuring success, etc. The book has been edited and organized into sections. A great resource. Sample chapter here (scroll down).

For a blast from the past, here are the almost 50 columns I wrote for ClickZ about B2B email marketing and e-newsletter marketing.