This is state of the art use of social media by a big company: a blog, Flickr pics, video, polls, news and more. Note the icons for YouTube, FlickR, LinkedIn, Facebook, Twitter at the bottom of the page. This multi social media platform approach echoes what Dell is doing on its Community page.
This is exciting. And a refreshing change after the Southwest blog was caught flat-footed in March 2008 following the aircraft inspection crisis and threat of a record fine by the FAA. Kudos to the Southwest blogging team!