According to Gartner‘s just released 2009 Hype Cycle for Emerging Technologies, corporate blogging is inching up towards mainstream adoption, while Twitter may be encountering a backlash. It’s been a slow steady climb since 2005, as I’ve noted here (in August 2005, when I was writing my book) and here (in 2008). Cloud computing and E-book Readers top this year’s Peak of Inflated Expectations. This is one of those charts that’s fun to flash during a presentation to illlustrate what’s hot and what’s not. If I were Jackie Fenn, a Gartner analyst and author of Mastering the Hype Cycle, I’d collect the 15 charts created annually since 1995 and put them in a nicely-designed e-book to pass around online via Twitter.
More about the 2005 Hype Cycle report including a look back at the 1995 cycle when the “Information Superhighway” was just past the peak of inflated expectations.
Summary of Gartner’s 2009 Hype Cycle