Kathleen Goodwin, ceo of iMakeNews, took over the column I launched for ClickZ on E-newsletter Strategies. If I do say so, she's buzzing along nicely as a columnist. Read her cogent argument for why businesses should consider blogging: Weblogs: Dare We Go There?
One of her points is that blogs are “unedited.” Can a company that's used to speaking in carefully modulated corporate-speak tolerate that? Could be that a new set of best practices for business blogs will evolve. A successful corporate blog may ape the “raw” and “unedited” style of a personal blog. But it will probably be reviewed by a savvy in-house editor who knows what crosses the line and what doesn't.