Amidst all the blather about blogs, there’s one e-marketing phenomenon that isn’t dead yet. Yup, it’s e-newsletters. Usability guru Jakob Nielsen has just revisited a study he did two years ago and has this to say:
“The average time allocated to a newsletter after opening it was only 51 seconds. “Reading” is not even the right word, since participants fully read only 19% of newsletters.”
– Jakob Nielsen
Ouch. So how do you make your e-newsletter stand out and become a must-read for your audience? Great content, appealing design, the right frequency, etc. There are lots of moving parts. Take a look at my award-winning E-newsletter Starter Kit for dozens of specific tips.
It’s a 149-page guide packed with screenshots and examples. It’s still one of the best-selling items in my store. Download it instantly as a PDF or order it as a binder with accompanying Audio CD and CD-ROM.