That’s the headline on a recent issue of Living Fit. Does it make you want to find out more? (Sorry, I couldn’t find a Web site for this publication. You’re not missing much… )

I had coffee this morning with neighbor and business colleague Tom Graham. Tom maintains that everything he learned about effective copywriting for the Web comes from those schlocky health & fitness magazines at the grocery checkout. His favorite is Men’s Health.

Here’s a gotta-read more headline from a recent issue of MH: “7 Pains You Should Never Ignore: These common aches could be nothing. Or something far worse… “