Here’s a good example of blogging with a business purpose: Ad-Tech is sponsoring a blog of its three-day conference in New York City this week. MarketingWonk has deployed a team of bloggers to cover every session and report to us live. Only problem is a lack of a WI-FI (wireless) Internet connection at the conference. So the postings are not exactly real-time.

So what’s the business purpose of this kind of blogging? Presumably, to create a content-rich record of this event to induce more registrations and more advertising support for the next Ad-Tech conferences (scheduled in San Francisco, Chicago and New York in 2004).

I’ve just skimmed a few of the entries. What’s most interesting is when the “blog-reporters” express a point of view about the session or speakers. Go directly to Ad-Tech’s blog