Jupiter Analyst Michael Gartenberg makes a good point in his Nov. 15 article in Computerworld about the “double edge” of business blogs. In addition to posting interesting content to your own corporate blog… you’ve gotta worry about what folks are saying about you and your company on OTHER blogs. As Gartenberg puts it, “Get ahead of the negative buzz… ” Luckily there are a couple of cool tools to help you do this. Take a look at Feedster, PubSub and (one Gartenberg doesn’t mention) BlogPulse.