There was no PowerPoint at BlogPotomac, the unconference held here in DC last week. But two of our speakers have posted their presentation notes.

Measurement queen KD Paine posted her outline of 6 basic steps to measure communications online. Be sure to read also her post on “a new un-standard for social media measurement.” She’s one of the best out there when it comes to explaining – in persuasive, business terms – how to measure social media.

AOL’s “Somewhat Frank” Frank Gruber posted an annotated list of social media tools (aka “bright shiny objects”) that he uses on a weekly basis. Frank is a product developer for AOL. As such, it’s his job to play with cool stuff. Lucky guy.

What’s interesting about his list is that he divides the tools or apps into a number of categories beyond “video” and “photos.” These include Communications, Storage, Content Discovery & Sharing, Analytics, News & Information Management, Search & Alerts, Lifestream Aggregators, Travel, Finance and Project Management.

There are a number I was not familiar with or have heard about but never tried. Note: some are still in beta. Here are a few that caught my eye:


TripIt (also see demo)

Lifestream Aggregator


To Do List

Remember the Milk (I used this a while back; am going to try it again. Frank notes that you can pull the To Do lists into your gmail account or iPhone with a pro account.)


Tumblr (Frank’s write-up about Tumblr)

Content Sharing

Shareaholic (Firefox browser extension; more details in Frank’s write-up)


Lijit (blog search engine with search analytics; more details from Frank)

FiltrBox (better than Google News Alerts, says Frank; still in beta. Use Frank’s invite a friend code to sign up:

Read Frank’s complete list of “bright shiny objects” here.