I just watched the funniest video clip starring Steve Crescenzo, a corporate communications guru who also writes a very funny blog, Corporate Hallucinations. It’s a Rocky take-off (the 1976 movie starring Sylvester Stallone) set to the theme music, showing Crescenzo running, stopping to drink a beer, running, etc. etc., finally running up the steps… and collapsing in an exhausted heap.
Well the guy is just… funny. And the clip is very effective as a marketing strategy.
I was thinking today about how your personal appearance can be so much a part of your schtick if you’re a speaker or presenter. Steve is a big guy and he’s bald. It works perfectly – even for a corporate audience. I wish I were something… more distinctive than the woman you see at left. (Yes, that’s me. My daughter says I look like a car salesman in the color version of the photo.)
I’m currently working with a tremendous speaking coach, Clarice Scriber, to take my speaking skills to the next level. It’s humbling, a little painful… and fascinating (in a weird way) to watch yourself on video and realize how many ways you can improve your delivery. (Clarice insisted I tape a recent speech I made to IPRA/PRSA-NCC.)
But I don’t think bald will do it…
Speaking of Ragan, I’m running a workshop on Corporate Blogging 2.0 [scroll down – last item on the page] at Ragan’s mega 15th annual Corporate Communicators Conference in Chicago on Thursday, April 27, 2006. Give me a holler if you’re in Chicago and want to meet up for a drink the evening of Wednesday April 26th. You can email me at wordbiz(at)gmail.com.