I am still patiently explaining to smart folks who are not blogging or Twittering or otherwise creating a digital footprint for themselves, that if I can’t link to “it” (whatever it is they’re telling me about in an email or on the phone), then I can’t:

  • Check out their bonafides in three seconds (OK, I don’t tell them this… )
  • Determine how credible and/or important “it” is
  • Blog about it
  • Tweet about it
  • Help them promote “it”

URLs (links to a specific Web page) are the currency of the blogosphere and they’re what propel the newer phenomenon of social media marketing.

What was that video about the guy dancing around the world? Oh, here’s the link to Where the Hell is Matt (viewed over 18.6 million times).

Where’s that list of close to 100 Big Brand Blogs so you can show your boss examples of corporate blogs? Oh yeah, here it is.

You’ve just published a new study and want to tell me about it. What’s the URL? Where’s the download page? 

I’d love to help if you’ll just provide me with a link.