Take a look at Kryptonite‘s newly-launched corporate blog, Unbreakable Bonds. It looks pretty good and it’s written by the company’s renowned PR chief, Donna Tocci.
Remember way back to 2004 when Kryptonite was the poster child of the blogosphere as the victim of a blogstorm? Everyone said Kryptonite was clueless about the buzz in the blogosphere over its faulty bike locks. Turns out the story was more complicated than that.
Read about what really happened.
Remember this graph?
Other useful links
The infamous posting on Engadget (from Sept. 12, 2004)
Why There’s No Escaping the Blog (Fortune – Jan. 10, 2005)
Shel Israel on the Kryptonite bike lock fiasco (April 12, 2007)
Kryptonite creates corporate blog in Bike Biz (April 12, 2007)