I’m trying to pay attention and not “blog” (er, write) while the speakers are speaking. But Pete Blackshaw of Intelliseek is better at multi-tasking. Read his post on Passion & Authority… two essential ingredients of an effective blog, according to Robert Scoble. And check out the equally cogent comment under this post by Rick Murray of Edelman. BTW, did you notice that I simply borrowed “content” from others to write this post? Blogging Lesson: You don’t need to create every bit of your blog content. Link to other smart blog posts and you’re providing a valuable service to your readers. This is a key point when it comes to “corporate blogging.” It doesn’t need to take that much time.