J.D. Iles is one of the case studies in my book (chapter 6: The New ROI is ROB – Return on Blogging) so it was fun to catch up with him. He runs a custom sign-making shop in Lincoln, N.H. and blogs (almost daily) at SignsNeverSleep. J.D. takes a highly practical approach to blogging, one that many small businesses can learn from. His blog is engaging and conversational, serves as a showcase of his custom signs and in 2005 brought in 10 percent of his total revenues.
J.D. explained why he has a blog instead of a static Web site, why he gets up at 2:30 AM every day and what he accomplishes in 30 minutes of blogging.