This post has been in draft mode for the past 24 hours while I published the latest issue of WordBiz Report. In other words, I started to post a note about a new survey by Perseus. I stopped because I wasn’t quite finished writing. And saved it as a draft. .
The draft mode is an interesting feature of most blogging tools. It belies the common assumption that everything about blogging is instantaneous and unedited. Not so. Yet another reason why blogs as a content publishing tool might be appropriate for a business.
Anyway, according to Perseus’ research, there are 4.12 million blogs, but 2.72 million of them have been abandoned. So there are really only one million-plus active bloggers out there. I loved this bit: the survey reveals men are more apt than women to abandon their blogs…
Thanks to Ralph Wilson for pointing me to Perseus’ press release just now.