Thanks to Dee Rambeau for a pointer to a 21-page PDF report from Morgan Stanley’s Mary Meeker and Brian Pitz on why “next generation content” (as they call it) will “gain usage / revenue traction in 2005.” Ahh, the business case for blogs. It’s coming, I’m confident. It just may be a bit hard to see right now because the “content” of blogs is so inextricably intertwined with the “technology” of blogging.