Jeez, I need to get a life… or at least a Second Life. I’m way behind on this one. I honestly thought it was avatars and multiplayer games and kinda silly. (You can, er, have virtual sex.) Up until this afternoon I haven’t paid any attention.

But I’m listening to Neville Hobson – in London – as he presents his social media workshop to a rapt audience at Melcrum’s UK Strategic Communication Management Summit.

Neville just told us that Reuters yesterday opened up a Second Life “bureau.” On the site, it says Second Life is “a 3D online digital world imagined, created and owned by its residents.” So yes there’s a business aspect to it. You can own property.

Reuters isn’t the only mainstream organization setting up shop in Second Life. Others include Harvard University, Major League Baseball and

Useful Link

Second Life’ 3-D digital world grows (Yahoo News)

Business Communicators of Second Life (transcript of Aug. 22, 2006 meeting)