First, it’s a practical, clear-eyed look at what companies can do with blogs. My audience is larger companies with a corporate mind-set. They move a bit slower and more cautiously than many technology companies. And there are millions of ’em out there.
Second, I’m writing it with one foot in and the other foot out of the blogosphere. While I consider myself pretty much an “insider” when it comes to the blogosphere, I’m writing for those who aren’t insiders and who may be skeptical. [Cf: Blogs? Most people don’t have a bloody clue]
The goal of the book is to de-mystify this blogging thing for corporate-minded folks who aren’t already on the bandwagon. That includes managers and executives with small/medium-sized (SMEs) up to Fortune 500s – not solo entrepreneurs trying to make a quick buck with a blog.
I’m trying to answer their unanswered – and perhaps even unstated – questions about blogging. From… “Fear of blogging” to “So really, what’s the point?” to “Unravel this for me and show me how to get started.”
Of course I’m obsessively keeping a list in my head of every book about business blogging currently being written, in galleys, or to be published soon. At the same time, I’m not reading them. [Update: happy to report that I’m beyond that weird obsession.]
already half crazy just a tad crazy right now (yeah, well there are good days and bad days when you’re writing a book… right?!). I’m trying to make The Corporate Blogging Book distinctive and different and really useful. I’ll leave it up to my editors to find out what the competition is up to.
Here’s the list of other blogging books If I’ve missed one, let me know in the Comments below. Or feel free to send me an email at wordbiz @ gmail DOT com.
Blog! How the Newest Media Revolution Is Changing Politics, Business and Culture by David Kline and Dan Burstein (October 2005)
Blog Marketing by Jeremy Wright (November 2005)
Naked Conversations: How Blogs Are Changing The Way Businesses Talk With Customers by Robert Scoble and Shel Holtz (January 2006)
Oh, and The Coporate Blogging Book by… never mind.
And, compiled by blog book author David Kline, an even longer list of blogging books recently signed by blog-obsessed publishers. David, your book sounds great!