I betcha never thought of this. Typically, when you leave a Comment on a blog post, you link your name back to your blog or Web site.
When Brand Autopsy’s John Moore left a comment here recently (thanks John!), he linked his name to a PDF with information about his Brand Autopsy marketing practice.
P.S. It’s easy to do this. You just gotta know the complete Web address for the location of the PDF on your site or blog. In John’s case, it looks like this: http://brandautopsy.typepad.com/BrandAutopsyBackgrounder.pdf
He entered the above in the “URL field” when leaving his comment.