Business books I’m reading this summer include the newly revised edition of Accidental Genius by Mark Levy. It’s an insightful guide to using freewriting to jumpstart idea generation – whether you want to solve a business problem or articulate a book concept. Highly recommended.
I’m also skimming the just released Marketing Lessons From the Grateful Dead by David Meerman Scott and Brian Halligan. A fun read.
To be honest, I’m drawn more to pleasure reading in the summer. I roared through Stieg Larsson‘s thriller trilogy featuring computer hacker Lisbeth Salander (links to her Wikipedia entry). The third one is a little slow in the beginning. Keep going. Addictive.
Now reading a summer favorite, a novel from Persephone Books, a UK publisher specializing in forgotten women writers of the 20th century. The books, mostly fiction, are beautifully written and entirely engrossing. The site is fun to browse. I recommend anything by Dorothy Whipple, a well-known and highly regarded writer in the 1930s and 40s.
What are you reading?
I’d love to hear your recommendations. Please leave below in Comments.
The archive has issues going back to 2003.
I use MailChimp, BTW, to deliver my emails. Highly recommended.