The Corporate Blogging Book is now available in Mandarin Chinese on and also, I am told, in bookstores in China. I haven’t seen the Chinese edition yet and am looking forward to it. I’m planning a book tour of Beijing and Shanghai (Hong Kong also) in October. Philippe Borremans is coming with me. We’ll kick off the China Blogging Tour (as we’re calling it) with a joint appearance, along with Des Walsh, at ad-tech Beijing on Oct. 16, 2007.

Edelman is sponsoring our tour. Lots more details to come.

P.S. Who will be reading the Chinese edition of The Corporate Blogging Book?

According to eMarketer’s article, The Chinese Tiger Roars Online (open access for a few more days), China’s Internet population of 136 million is second only to that of the U.S. With an anuual growth rate of 30 percent, it’s expected to soon surpass the U.S.