The Corporate Blogging Book is now available in Mandarin Chinese on and also, I am told, in bookstores in China. I haven't seen the Chinese edition yet and am looking forward to it.

I'm planning a book / blogging tour of Beijing and Shanghai in October. I'll kick off the China Blogging Tour with Des Walsh at ad-tech Beijing on Oct. 16, 2007. Edelman is sponsoring the tour. Lots more details to come.

P.S. Who will be reading the Chinese edition of The Corporate Blogging Book?

According to eMarketer's article, The Chinese Tiger Roars Online (open access for a few more days), China's Internet population of 136 million is second only to that of the U.S. With an anuual growth rate of 30 percent, it's expected to soon surpass the U.S.