No time to write but want to point out this hugely funny parody of WOMM (word of mouth marketing) in The Onion: “I’d Love This Product Even If I Weren’t a Stealth Marketer.”
And as a counterpoint, WOMMA’s (Word of Mouth Marketing Association) new white paper, “Word of Mouth 101,” which you can download here. I really like WOMMA’s founders, Andy Sernovitz and Pete Blackshaw of Intelliseek. So I figure there must be an ethical way to do WOMM. I need to learn more about it.