I erred when I said that finding your voice was Step 1 to writing a thought leadership blog. It’s not. Step 1 is to find your passion… and then blog, er, write about it. I say that from personal experience. And also from studying dozens of other effective business blogs. Doesn’t matter whether it’s the business of Internet media or trademark law or public relations. You’ve got to care passionately about what you’re writing about. Otherwise you won’t be able to motivate yourself to keep writing. And it ain’t a thought leadership blog unless 1) you keep blogging… and 2) you develop a following of influential readers. Your thoughts? Jump in and leave a comment below…
