Get Corporate Blogging Tip #2 in the July 24, 2006 issue of WordBiz Report. If you’re not already a subscriber to my e-newsletter, sign up here.
How to make money from a blog as a marketing tool
Makes the point that a blog is a Web site on steroids because of the blogging technology behind it. I cover this in depth in a chapter in my book: “The New ROI Is ROB (Return on Blog)”