On Tuesday Nov. 28th, 2006 I interview Karen Wickre, the managing editor of Google's Official Corporate Blog. Karen and I will pull the curtain to reveal what goes on behind Google's corporate blog, consistently ranked as one of the Top 20 blogs on Technorati.com. You can listen live. Or visit The Corporate Blogging Show blog to download archived shows as podcasts.
Karen oversees 38 blogs for Google, including country blogs for China, Russia, Brazil, Poland, Japan, Korea and Italy. We'll talk about how Google's corporate blog got started and how it fits in with the company's PR strategy. We'll also dig into the nitty gritty of managing a corporate blog: ensuring a consistent “voice,” choosing topics and how to keep it fresh. Join us!