Second_life_fortuneA just published Fortune article (quoting IBM CEO Sam Palmisano) makes the point that the 3-D virtual world of Second Life is not “eye candy” and may represent the “next phase of the Internet’s evolution.”

But as Alex Manchester puts it on the Melcrum blog: “… the waters are definitely still very, very muddy and I still think few
senior execs that aren’t in the tech industry would go for it [Second Life].” Alex, I agree.

Although… I’m increasingly convinced that something is very real about this place (I’ve explored Second Life briefly). For example, the equivalent of US $1 million exchanged hands inside 2L in the past 24 hours.

Useful Link

Second Life: It’s Not a Game by Fortune senior writer David Kirkpatrick (Jan. 23, 2007)